How Lasers Create "WOW" Factor for TV & Film Production

Astro's own Cypher collaborated with X-Laser to write how you can use lasers to create something unique in commercial and film production.

Based in the heart of Los Angeles, our event production & installation company is frequently handed opportunities to explore the use of a wide range of creative and unique applications of both audio and visual technology, oftentimes relating to DJ sound and lighting.

As it stands for most of us dabbling in this world, it’s all in the great pursuit of bringing a client’s vision to fruition. Typically, that means acting as the "flint" to spark an idea for the customer, enabling them to see how they can enhance the intended experience in ways they hadn’t known were possible.

From corporate showrooms, to public art exhibits, to music video shoots, over the next few blog posts I’m going to share how X-Laser enabled us to leave lasting impressions using their laser systems and how you can find opportunities to do the same.

If you routinely deal with clients in commercial, TV, and film then you are already used to dealing with a set designer. If you’re just breaking into that sector then you better get used to it. They set the stage and you draw the curtains, so to speak. Astro AVL is next to Burbank, California, the film production capital of the U.S., so we interact with these types of problem solvers on a daily basis.

Oftentimes they are going to give you abstract brush strokes of what they want to accomplish, with pictures from Google Images and then turn to you for suggestions on what tools to use. Once you identify the sentiment they are trying to convey, it's easier to tie it to a lighting product that can exude that same quality.

In the case of X-Laser, this sentiment is usually excitement, expressiveness and the notorious “wow” factor.

One example of this was when we provided a custom laser solution for the Ty Dolla $ign performance on Jimmy Kimmel Live in late 2020: Ty Dolla $ign Performance